Samsung Electronics opens premium store in Jeddah

Samsung Electronics Ltd., has launched in partnership with FMP, one of its ally distributors, its first premium store in the Kingdom at the Red Sea Mall in Jeddah.
The store’s concept revolves around the ultimate showroom journey for smart devices and latest innovations by Samsung; including as-you-go services’ and technical support window for smartphones, TVs, digital cameras and house appliances.
Adnan Matbouli, CEO of United Matbouli Group, Kyung Tae Bae, regional Samsung president and CEO, Park Jae Cheon, Samsung Saudi general manager, were present at the event. Adnan Mandoura, guest of honor and JCCI secretary-general, opened the store.
Adnan Matbouli underlined the importance of his group’s valuable and strategic partnership with Samsung Electronics.
He said: “Our sustained growth and development translates in today’s opening of this premium store, and more importantly achieves the goal of always providing our customers with quality service and smarter products.”
Kyung Tae Bae said: “In the past, prices and designs of our devices were the key criteria and the main motive behind the consumer’s interest to buy. However today, consumers call on that specific added-value for each product to be unique and relevant for an easier and smarter life. We are proud today to materialize this demand and answer the call through offering the Saudi consumer the Samsung Premium Store model for a true brand experience”.
“This is only a start,” he added.
“We plan to launch more model stores to complement the value of our products.”
Adnan Mandoura was “impressed with the style and futuristic concept of the store and obviously Samsung’s aim to truly ‘live smarter’ while providing the Saudi consumers an easier and very modern high tech life.